A redesigned digital experience for a hardwood flooring business, focused on clearer product discovery, organized finishes and stains, stronger gallery presentation, and a more intuitive responsive experience.
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A few problems I've helped make clearer.
Three project stories from the available source material. No invented numbers, testimonials, or outcomes — just the problem, the implementation, and the experience it was designed to create.
01 / the indexThe useful details are in the notes.
Three directions
Different surfaces.
Same standard.
From a clearer flooring website to an editable therapist experience and an AI product flow, each project starts with understanding what people need to do next.
A warm, editorial therapist website reconstructed and implemented in WordPress with reusable components, responsive layouts, custom hero sections, and a stronger storytelling flow.
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An AI-powered web application that lets homeowners upload their room photo, explore flooring options, and visualize different hardwood styles before requesting a quote.
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