Project 01 / Flooring / Home Services
Peoria Hardwood Floors
A redesigned digital experience for a hardwood flooring business, focused on clearer product discovery, organized finishes and stains, stronger gallery presentation, and a more intuitive responsive experience.
01 / The problem
The question was how to make the next step clearer.
The existing website had important business information and visual assets, but the content was not presented in a clear and consistent way. Products, finishes, stains, and gallery content needed better organization and a more intuitive browsing experience.
02 / What I solved
The work made the experience easier to understand and use.
- Restructured product and service content
- Built organized product presentation
- Added finishes and stain information
- Organized and integrated gallery imagery
- Improved page hierarchy and content flow
- Refined responsive layouts for mobile and desktop
- Focused on making the website easier for customers to explore
03 / My approach
A system that holds the important details.
Instead of simply rebuilding pages, I focused on turning the available content into a clearer customer journey — from discovering the company and its services to exploring flooring products, finishes, stains, and completed projects.
04 / What changed in the experience
Less ambiguity. A more deliberate path through the work.
The site is organized around a clearer path from the company and its services to products, finishes, stains, and project imagery. The work focuses on making the available information easier to browse across screen sizes.
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